What it is
Tout un programme !
TERANGA JAM™️ is a Cultural Diplomacy based initiative at the intersection of Arts, Media and Politics.
Originated in Senegal, the programme is inspired by and based on the soft/smart power and aims to design and develop high-impact multi-sector artistic products and creative projects.
The concept is designed and shaped around the idea and the principles of Teranga, an ancestral, masterful and timeless philosophy of hospitality and acceptation of others also encompassing social values and guidelines which have for generations ruled the Senegalese way of life.